Sung Hun Robbins,

Senior Advisor - North Asia

Sung Hun Robbins’ career spanned over 20 years in the advertising, marketing, and media industry in Korea and North Asia. Previously, he held various directorships at Clear Channel, G2R Group, and Ogilvy Worldwide. Sung was also Country Manager and Representative for WPP in Korea for over a decade, during which he completed major investments and M&A transactions to effectively build out scale and digital capabilities for the Group.

Sung earned a Juris Doctorate from the University of Michigan and holds a Bachelor of Arts in Economics and International Relations from Boston University.

Sung is currently the Representative Director of 20/20 Corporation, advising on domestic and cross border acquisitions, investments, marketing, sales, and digital transformation. He is concurrently on the board of Directors and Audit Committee of Kakao Games and serves in various other advisory capabilities.

Sung joined Yefira in May 2021 as a Senior Advisor. With his deep rooted industry connections and understanding, Yefira will be able to maximise the firm’s relationships and capabilities in North Asia and beyond.